Ground team
Meet Contour. A new shape for Ground.
A new mark, a warmer palette, and a little motion that makes Ground feel more like Ground. The new identity now runs throughout the platform.
A new shape for Ground.Contour brings a layered, terra cotta identity to Ground. You will see the same mark in navigation, dataset builders, loading states, browser icons and social previews.
On the homepage, a ceramic 3D render unfolds once and settles into a quiet float. Drag it to turn it around. The sculpture stands on its own, with a static fallback and support for reduced motion.
One identity throughout the product. Shared marks and wordmarks replace the placeholder artwork across the app and public pages.
Motion with a consistent rhythm. The Contour pulse connects logo hovers and loading states, including dataset design progress.
Artwork that stays sharp. SVG logo and icon variants support light, dark and monochrome uses, alongside browser and app icons.